Brand Synergy


What’s your thoughts on brand synergy?
20-30 years ago when I tried to persuade brand synergy I thought it very important but not anymore. Now my approach is more customised and brand synergy not important at all for me. Is brand synergy something more than just tech specs matching for you?
surfmuz
@ghdprentice 
So, if you were to put together a really high system you had to pick and choose different companies components.
Totally agreed on this one. I’ll say when you go by brand synergy pattern, you just rely on someone else tase and if you like it you like it, but if you want to experiment and create something original there is no reason to go by pattern. 

What is this synergy of which you speak? 

And when you're done with that one, What is PRAT?
I find that the best systems are mix and match to find the best components of their type around the great amp makers are not the best preamp makers for example.
I prefer brand synergy when it comes to the amp/preamp relationship. Other than those two components, mixing and matching is fine for me.