But the way human ears INTERPRET and PERCEIVE the sound experience in a specific room with specific gear is different for each of us...I met a reviewer that claimed he didn't like bass.
It is the reason why in the publicity of the marketing of electronical equalizer company recommend it to make any consumers free to use it for different kind of music, different room, different TASTES....
Quite often people have preferences for flaws in equipment that isn't neutral. A great example is SETs which have a variety of flaws that interact nicely with human perceptual rules. Tubes exist OTOH because many solid state amps have brightness and harshness due to improper application of loop feedback.
That's different from from saying that we can't measure what's going on. We can. But designers (particularly in high end audio) aren't always coming from an engineering background (or they probably would not be building SETs...) and to further muck things up some designers simply don't have the will (or are constrained by their employers) to make something that is actually neutral to the ear.