So you think wire conductors in cables are directional? Think again...


Here is a very relevant discussion among physicists about the directionality...the way signal and electrons should flow... based on conductor orientation. Some esoteric, high-end manufacturers say they listen to each conductor to see which way the signal should flow for the best audio quality.

Read this discussion. Will it make you rethink what you’re being told and sold?

https://www.physicsforums.com/threads/is-a-copper-conductor-directional.975195/
edgewound
Storing or moving energy.

There is a common misconception that signals are carried in conductors. Somehow this association crosses over to the idea that conductors carry both signals and energy. A few simple calculations can show that this is a false idea. Consider a 50-ohm transmission line carrying a 5-volt logic signal. The initial current at switch closure is 500 mA. A typical trace is a a gram-mole of copper that has 6 x 1023 copper atoms (Avogadro’s number). Each atom can contribute one electron to current flow. Knowing the charge on an electron makes it easy to show that the average electron velocity for 500 mA is a few centimeters per second. What is even more interesting is that only a trillion electrons are involved in this current flow. This means that only one electron in a trillion carries the current. This also says that the magnetic field that moves energy is not located in the conductors. The only explanation that makes sense is that energy in the magnetic field must be located in the space between two conductors.Conductors end up directing energy flow - not carrying the energy.


Very good article it shows how the idea of cable direction at audio level is nonsense unless you think the number of electrons change with direction. The signal will flow either way through the field at the same speed using the same free electrons.
AS Martin Luther said a half-millenea ago, "Reason is the enemy of faith".  If you have a true belief, no amount of facts will change your mind.
Insertion loss and return loss are relevant for RF in antennas and microwave but not audio in a few feet of wire. 
@edgewound   I tried posting a question at the physics site about the directionality of fuses. They deleted it. 😊
Insertion loss and return loss are relevant for RF in antennas and microwave but not audio in a few feet of wire.
Since you're the data guy, I suppose you have data to back it up?  Otherwise you're just talking out of your behind.