Company loyalty- What has been your favorite?

Thinking about the many different companies, brands and
manufacturers.

High end- Krell, Bryston, Ayre, etc
Popular- Pioneer Elite, Sony, Yamaha, Denon, Onkyo, etc
Smaller-(purists) Butler Audio, Odyssey, Red Wine, etc
Good reputation- Marantz, Sunfire, Arcam, McIntosh

Do you have a brand that you are loyal to? If so, please state why you are? Sound? Quality? Service? etc