Upscale Audio and Primaluna

Dealt with Kevin a few times. He's ok. Yes he pushes Prima Luna hard, but it is good stuff. He gave me a deal on a set of speakers that was at least 30% off retail. I guess I caught him in a good mood. Most stereo shops won't deal. He  will. And he carries top brands. 

I had a problem with an Evo 400. They promptly sent another. I demoed a AR Reference 75. I liked but the Evo sounded more musical. I kept it. Service and sales staff are very knowledgeable. Since then I have purchased an Aurender, Sutherland Insight, and just recently a Chord TT2. They always include a discount. Great people. OP probably got ahold of Al, he can be a little off. I will always buy Upscale.

I have the PrimaLuna EVO 400 and have never been happier.  I talked over several months with one of their sales reps and never felt pressured not did I find him overly critical of my current gear.  He even looked up the specs on on of my pieces and said “it was no slouch” and that I could test drive the PrimaLuna to make sure it was an upgrade (30 day return policy I believe).  All of his feedback was based on what I said I wanted to achieve to plug some gaps in what I was hearing.  
I have talked to two other reps there and never felt like I was pressured or steered to a product.  I’m fairly sure they are not on commission.  I recall watching a video of Kevin Deal saying he was hiring and that they pay a very competitive wage and the staff are not on commission.  
My experience has been great. 

During my research for an integrated tube amp I stumbled upon PrimaLuna and upscale’s videos, I have to admit they were very convincing and I liked the no bullshit approach. As I live in Switzerland I didn’t buy from upscale, but from a known speaker manufacturer who also distributes them here. I’m very happy with the EVO 400i. Although I have to admit it works better with >90db sensitive speakers which I’m testing right now. I get wide soundstage, beautiful separation even with big orchestras, punchy clear bass, amazing vocals and details. I can only compare it to my previous Rega Elex-R, which sounds also quite good, but it’s in a different league. 

For me it's a matter of approach.  "Goodness" is a relative concept and relative goodness can be expressed in two ways - by extolling one’s virtues or denigrating the virtues of others.  Given a choice between buying from a company that employs the former tactic vs. the latter I will always choose the former.  I remember watching an Upscale Audio video comparing the PrimaLuna Dialogue Premium preamp to an Audio Research LS17SE.  Much of the video was spent in running down the 17SE (it weighs less, it looks empty by comparison to the PL, etc.)  A company’s choice of the low road in the treatment of their competition will always cause me to question the road they would choose in dealing with their customers.