Why do the manufacturers make these important labels so small and hard to find? Aesthetics? Arrogance? Lack of human factor design skills?
All consumer-facing companies have a group (two groups) devoted to this (UX and ID) to provide input on aesthetics, human factors, etc. So it's usually not a lack of thought on this. But the outcomes of these groups can be questionable at times. Many design engineers look at the ID/UX decisions that they have to incorporate into a product and shake their heads, when form is chosen over function (to the detriment of the product). I have always called this "form over function" in my line of work.