What are the current useless terms in this "audio world"


Throughout the history of marketing of all kinds of consumer goods there have been many useless, hyperbole phrases and words used.  It seems on ebay, here, craigslist and others a current pet of Sellers is taking something to "the next level"....  which sounds like a great marketing term for an elevator maker.   
 


jusam
@feldmen, It was snark, which makes up most of the answers here. I thought that would be evident but YMMV.

All the best,
Nonoise
I enjoy discussing this subject. Doublespeak is so entrenched in our daily lives that I find myself speaking in commercials to express the "reads as" meaning.

WAF seems to impact way too many people these days.
I mean from the kitchen how can they even see the system? 

But I would be open to a new version of WAF.
"TSF" .  It relates to a part of the anatomy in reverse growth mode.
WAF is indeed an important and valid term.
She has gone to great lengths to make our home lovely and livable.
Happy wife, happy life.
Even if I wanted to bring in Tekton speakers, she would never stand for them. For example…
Almost like a religious experience

WAF - on the other-hand you can always tell her you left your mother at home
The most meaningless, ridiculous and all out absurd is to try and equate a difference heard as a percentage! A poster might say the new speaker cables were 8 to 10% better or the upgraded DAC sounded 15% more detailed. Really.

I think this is bandied about to appear very astute and able to accurately discern to the n'th degree the difference. Nuts.

Then 'gears', puleeze. To say "I'm gonna buy some new gears" is just wrong. It's quite acceptable to say for instance "You're welcome to come over for a listen to my gear"

And while in gripe mode it is astonishing that most people get 'then and than' mixed up. In conversation your meaning will get across but when written down just appears as dumb.

Then: has to do with Time
Than: has to do with Comparison