The RIAA 2020 year end report demonstrates streaming music is dominant in the marketplace, but I think that 3 caveats should be mentioned:
(1) During the year(s) of Covid-19 (SARs-Cov2) pandemics, of course streaming will have gained more traction as a medium;
(2) For those of you who read physical books, I think a good warning here is that the quality and availability of good books (or CDs) and the experience of shopping for them in brick and mortar stores has been seriously degraded through a reliance on Amazon;
(3) Marketing folks become confused - once they see a trend, they often believe that everyone will switch to the new trend. Even if 83% of consumers run to streaming, the older and wealthier consumers are sticking to more expensive and higher quality audio and playback systems. The latter may represent 15% of the users, but they may have 90% of the available spending money. Comparisons to the high end automobile marketplace are relevant here.
(1) During the year(s) of Covid-19 (SARs-Cov2) pandemics, of course streaming will have gained more traction as a medium;
(2) For those of you who read physical books, I think a good warning here is that the quality and availability of good books (or CDs) and the experience of shopping for them in brick and mortar stores has been seriously degraded through a reliance on Amazon;
(3) Marketing folks become confused - once they see a trend, they often believe that everyone will switch to the new trend. Even if 83% of consumers run to streaming, the older and wealthier consumers are sticking to more expensive and higher quality audio and playback systems. The latter may represent 15% of the users, but they may have 90% of the available spending money. Comparisons to the high end automobile marketplace are relevant here.