OK, so I have to ask. Is this real, or is this a joke?

Yes, it is real. There really are audiophiles who assume nothing unusually expensive or hard to understand can actually work.

And yes, it is a joke. That such as that think of themselves as audiophiles.

Look at it logically. If you truly are an audiophile then sound quality is incredibly important and you will pay dearly for it. So a high price in and of itself means nothing.

Also if you are an audiophile then you know the extreme high end of quality always involves pushing the performance envelope into new areas of development. So it is the norm for novel products to come along from time to time.

They say having to explain it takes the humor out of the joke. So be it. Still a joke. Just always better to be in on it.

Mapman 
Have you taken notice at how much more clearly the jokes could be heard and understood over the applause and laughs when played thru your Walsh drivers..after 1260 Elixir was applied? Without 1260 you will never hear the punch line. Tom

Could be but I can hear  them just fine as is 3-d and all thanks to my very own personal tweak tonic with only the finest and most correct ingredients applied. 😉

I'm sorry to quote The Beatles but it seems appropriate:

It's all in the mind, you know.

Or is it?

It's all in the mind, y'know.

Some guys on the internet say its worth it and don’t be a knuckle dragger so there you go what else do you need?