You own a store, you sell 2 brands, which?

No store. With many of the best brands moving to direct sales currently, "stores" are doomed and this is another irrelevant question. Stores like Quintessence are more like museums.

Having been involved in businesses that sell to the public in some manner since I was about 9 years old...

The point is that the basic premise of the OP, is a no show, period. Full Stop.

Sales to the general public, in audio, via a ’store’....does not work that way.

All scenarios are different, all scenarios change. If the store owner does not grasp that and grasp it correctly, and move with it correctly...then they die on the vine.

It will be tough sledding regardless.

Eg, in older times, an ’entrepreneur’ was considered to be about 50 years old. A point where a person was considered to be matured, tested, and varied enough to be trusted with the complex act of being an entrepreneur. To run, or head -a complex attempt. Nowadays... we somehow confuse this with 20 year olds, as if it is all gumption and running in place, expending energy. Walking down the hill (so to speak) is the best way to get it done. Still, to this day.

Finding the right level and quality of maturity in one’s self or another, is more the problem. Eg, you want to open a music shop, a record shop?... you want Richard Branson to run it. He has no more mistakes to make. At the same time he is learned enough to know he still will make them. Which begets the ability to correct with his vast knowledge base of how things can go wrong, a base of knowledge built out of massive levels of scar tissue.

To return the point, the OP is fundamentally flawed. It is a poser that is relatively meaningless and has no relation to the working functional world of such endeavors.

to return the point, the OP is fundamentally flawed. It is a poser that is meaningless and has no relation to the working functional world of such endeavors.

We'll put you on the island with like minded people with souls who have long ago lost their ability to use fantasy and imagination as a way of talking about things they are passionate about. 

@teo_audio et al

Of course the OP premise was silly, but he asked a question, so give an answer or move on.

You all remind me of people who can't simply take an idea and run with it rather than spending your time tearing it down and ridiculing the person and the concept. I worked with a lot of you all at the large computer company I spent my career at after selling my "high -end" audio shop.

Some things are just simple and straight-forward and don't require tons of dissection and discussion.  Either name the two brands, like most of us did, and move on, or take Bambi's mom's advice.  You remember Bambi, right?

Oh, my, he was not REAL, so let's not talk about pretend cartoon characters.  Harumph!  This is a SERIOUS Forum!  We only deal in measurements and numbers and quantifiable information that noone except a PhD in physics and acoustic theory can discuss.  (Joke's on you. In audio, purchase is usually based on what YOU like.)

Good grief!  Has light humor left the planet during the previous 4 years of total insanity?