Putting an end to the audio cable debate! Part 1

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Now, Go SIT Down and tolerate yet another precocious epilogue to...." 

"Putting an end to the audio cable debate." LOL!

Having read it a second time, I find his hand waving, deflections and verbosity less than compelling.

"On the one side is the audiophile who refuses to believe that a cable can make an audible improvement and immediately calls out any price deemed exorbitant. On the other side is the audio enthusiast who claims to hear differences and improvements between cables and understands why one cable may cost more than another, despite their identical length. Unfortunately, these two solitudes seem irreconcilable."

No they aren't.  He goes on to prove that he learnt some sales techniques studying for an MBA, and uses the word "phenomenon" in an inappropriate context.

As @djones51 said, if you wanna learn something about cables, read what the folk at Belden say.  All good stuff.  This guy is just gunna talk more about himself, his theories, and other people in his next epistle.

I was skeptical about cables for quite some time. But even switching out cheaper brands amongst my own system I have noticed there is sometimes a difference in the way it effects the sound - better or worse, that's all subjective - but there is a definitive difference. So yes, in my opinion, cable can absolutely change the way your system presents.

There have now been two suggestions to look at Belden cables. I point out in my review that Galen Gareis was head of development at Belden, and leaned upon his years of research there as an engineer to develop his own audio cables - Iconoclast. I share from my discussion with him that he had approached Belden to see if they would support his research on audio cables, but they felt it was not a large enough market. So, he did it on his own; kudos! 

Imo, Iconoclast is the closest I have seen to a pure measurement-driven methodology in making a cable that obviously influences sonic attributes of systems.