Putting an end to the audio cable debate! Part 1


Interesting. But I wish they would have continued the article rather than cutting it off.

https://www.pmamedia.org/en/home/putting-an-end-to-the-audio-cable-debate-part-1?fbclid=IwAR2IC82Wjj...
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There is nothing wrong with measurements. Wouldn't you like to know the capacitance of the cable you plan on hooking up to your turntable with a MM cartridge? What about induction in speaker wires?

In all likelihood all well designed and manufactured cables of any particular type sound exactly the same. To determine this you have to play them side by side switching back and forth. I have done this with speaker wire and single ended interconnects but of a very limited sample size. I do not expect anybody to trust my hearing so, in essence this is an opinion, an educated one. 
************INTERMISSION*************

"We hoped you've all enjoyed this opening segment to the disinterment of:

__________________THE THREAD________________
____________THAT WOULDN'T DIE....______________
____________....and Go Away........_______________

Enjoy your watered down drinks, the tasteless tidbits...

Now, Go SIT Down and tolerate yet another precocious epilogue to...." 
Having read it a second time, I find his hand waving, deflections and verbosity less than compelling.

"On the one side is the audiophile who refuses to believe that a cable can make an audible improvement and immediately calls out any price deemed exorbitant. On the other side is the audio enthusiast who claims to hear differences and improvements between cables and understands why one cable may cost more than another, despite their identical length. Unfortunately, these two solitudes seem irreconcilable."

No they aren't.  He goes on to prove that he learnt some sales techniques studying for an MBA, and uses the word "phenomenon" in an inappropriate context.

As @djones51 said, if you wanna learn something about cables, read what the folk at Belden say.  All good stuff.  This guy is just gunna talk more about himself, his theories, and other people in his next epistle.
I was skeptical about cables for quite some time. But even switching out cheaper brands amongst my own system I have noticed there is sometimes a difference in the way it effects the sound - better or worse, that's all subjective - but there is a definitive difference. So yes, in my opinion, cable can absolutely change the way your system presents.