Having read it a second time, I find his hand waving, deflections and verbosity less than compelling.
"On the one side is the audiophile who refuses to believe that a cable can make an audible improvement and immediately calls out any price deemed exorbitant. On the other side is the audio enthusiast who claims to hear differences and improvements between cables and understands why one cable may cost more than another, despite their identical length.
Unfortunately, these two solitudes seem irreconcilable."
No they aren't. He goes on to prove that he learnt some sales techniques studying for an MBA, and uses the word "phenomenon" in an inappropriate context.
As @djones51 said, if you wanna learn something about cables, read what the folk at Belden say. All good stuff. This guy is just gunna talk more about himself, his theories, and other people in his next epistle.