I can tell you why some dealer succeed while others struggle. Dealers who are successful number one work hard, very hard. They visit their customers homes and set everything up. They have a consistent approach where the speakers they sell, their components and cables and accessories all work well together to create synergy. And again, they go to peoples houses and set it all up with the knowledge of how to deliver great sound. They also focus on established lines *people want to buy." They do not chase the flavor of the month. They are relationship focused, both with their customers and their vendors. They have demo items to loan out and demonstrate in their stores. They often work late nights *at their customers houses* because successful people work during the day, they avail themselves to accommodate their schedules.
Dealers who are not successful tend to be lazy from their customers perspective. They don’t go to peoples houses to set everything up, instead they glad hand their customers with a product and a hand shake, no in home set up, and often times no chance to audition before purchase unless in their store that often times does not sound all that great. They waste time with non serious customers or they cannot tell the difference between a real audiophile and a poser. In short they understand neither high end audio or business so they pick the wrong lines, can’t get good sound because they are clueless, they spend too much of their profit and so, have thin demo inventory and they don't know what they are doing.
Yours in music,
Ted Denney III Lead Designer/CEO Synergistic Research Inc.