Personally, I feel DSP and it’s ilk "spoils the cow’s milk". I would never think to alter the eq of what the producers in the studio intended.
I do tend to agree with the legendary Floyd tool though is that EQ in the mid and treble may spoil the entire reason you picked your speakers to begin with but if you are adding a sub, you are adding a tone control. That’s just facts. You are already outside of the pure, well disciplined land of hifi purity and the goddess of music and all things holy will no longer show you her face. We are already damned.
What EQ gives you, and DSP in particular, is the ability to control big room nodes which can add 20dB or more to the bass in narrow peaks. 20dB is 100x the power at those spots. In the example on my blog the room nodes are a lot less pronounced but when I had those issues they were awful and EQ was the difference between using a sub or not.
Having been spoiled by measurement equipment, and hearing and reading stories of audiophiles attempting to integrate a sub or speaker to a room without it, I simply cannot imagine attempting the process by ear. Life is too short.