@mahgister, I've agreed with pretty much everything you have said in this thread. I will add a few comments/commentary.
When I am auditioning in a Brick and Mortar setting, time is limited and the variables are complex and not always controllable. A speaker audition is a complex problem that is best solved by simplification. Piano is a single, more or less full range instrument, whose harmonics are well known to most of us. You can get to issues like tonal correctness across the audible spectrum and coherence/integration of drivers within a minute or two. If a speaker fails this, you move on and haven't wasted 2 hrs on a speaker that might seem ok with other types of music, but 6 months and 20K later you want to get rid of. I've personally not auditioned a speaker that passed the piano test and failed the voice test. My guess is there are none. But piano won't tell you a lot that you need to know. Generally speaking, issues with imaging, soundstage width and depth, and dynamics, where many speakers can get very congested with a high volume complex orchestral work, may not be best discerned using solo piano. So one certainly can't make a purchase decision based on piano alone, and I don't think anyone is really advocating that approach.
Piano is for me the first hurdle a speaker must pass. I can reject a lot of speakers quickly using one or two well recorded and well known piano sonatas.
What you say about the room is critical for anyone to understand. But I won't take a pair of speakers home that don't sound right hoping the vendor had a lousy room. Also, the caution you issue suggesting that people not go chasing expensive speakers until they are sure they have their room set up properly is extremely important. Better speakers won't necessarily sound better in a room that is poorly treated and set up. Relatively inexpensive speakers can sound mighty good in a room that is well set up.
Along with absorbing and diffusing surfaces, you mention reflective surfaces. In my opinion, reflective surfaces and woefully underutilized. Reflective surfaces that can convert early reflections into late reflections is a trick I stumbled into by accident. Proper use of reflective surfaces, in my experience, are an order of magnitude more effective in improving imaging and stage than absorbing surfaces.