When dealers/salesmen dis products they don't represent that's a huge turnoff for me, usually a "deal breaker". Back in the day (late 70's-early 80's) I worked in the high end audio business and instead of bashing the mass marketed, less expensive equipment, I'd try communicate a few reasons why the equipment I sold might be a better choice. I still got the complaint that for a similar price people could buy a really powerful amp for the price we were charging for a modestly powered amp. Most (but not all) of the time I was successful with that approach.
Why dealers disparage certain products?
Full disclosure...I've been an executive in the consumer electronics business for over 50 years. From small one man "on campus" HiFi sales, to Radio Shack franchise, to a 12 store pure HiFi chain to a 240 store publicly traded HiFi chain.
There are three reasons a dealer will disparage products:
#1...Some other dealer in the area already has the product and supports it.
#2...The dealer could not get a line of credit for the product and doesn't have the finances to stock and sell the product. And/Or the manufacturer requires a substantial financial commitment.
#3...He/She is an honest dealer and actually auditioned the product and decided to offer an alternative
(Rule #1 in retail sales....NEVER disparage a competitor or other products.....NEVER!)
- ...
- 36 posts total
| Post removed |
| Post removed |
Thanks @jerryg123. I appreciate your comment and this forum. My only issue is with @hilde45. |
- 36 posts total