Why dealers disparage certain products?


Full disclosure...I've been an executive in the consumer electronics business for over 50 years. From small one man "on campus" HiFi sales, to Radio Shack franchise, to a 12 store pure HiFi chain to a 240 store publicly traded HiFi chain.

There are three reasons a dealer will disparage products:

#1...Some other dealer in the area already has the product and supports it. 

#2...The dealer could not get a line of credit for the product and doesn't have the finances to stock and sell the product. And/Or the manufacturer requires a substantial financial commitment.

#3...He/She is an honest dealer and actually auditioned the product and decided to offer an alternative

 

(Rule #1 in retail sales....NEVER disparage a competitor or other products.....NEVER!)

 

rbertalotto
Post removed 

When dealers/salesmen dis products they don't represent that's a huge turnoff for me, usually a "deal breaker".  Back in the day (late 70's-early 80's) I worked in the high end audio business and instead of bashing the mass marketed, less expensive equipment, I'd try communicate a few reasons why the equipment I sold might be a better choice.  I still got the complaint that for a similar price people could buy a really powerful amp for the price we were charging for a modestly powered amp.  Most (but not all) of the time I was successful with that approach.

@dinov completely missed the point of the thread by @hilde45 and I think he is missing the point of this thread.

Better to be thought the fool......

Hilde is the "Messenger" through a thread about a practice of human judgment which is attibuting to others what you trhink and project it on the world scene as a fact...

To explain it clearly to you:

1-McIntosh is a beautufil amplifier with light etc

2-People buy beautiful amplifier for their esthethical look

3- ALL audiophiles who has bought McIntosh are superficial amateur attracted to appearence..

What is false in this sophism conclusion?

 

now try this one :

1- Hilde created a thread about a person video wo bash McIntosh amplifier

2- ALL people bashing a piece of gear can be right or wrong because it is a "subjective" very personal judgment...

3- Is Hilde intention is to bash an amplifier here or is he throwing an appeal to others opinions about the manner someone do so ?

4- it is clear it is what he want to do all along his thread : alerting people about general jugdment projected onto the world at large...Not going on with the bashing...

Then what is your motives to STAY blind to this evidence? And project your own judgment of Hilde intentions in spite of his clear affirmation to the opposite?

How old are you dinov?

When we are wrong it is very simple to apologize...