Sure, SOME of it can be due to an increased appreciation of subtleties, cultivated over time in this hobby. But also, we each have completely custom systems with complex electrical, acoustical, and mechanical interactions. This makes for LOTS of potential performance bottlenecks. If you upgrade poorly, you will not properly address these bottlenecks, and you may exclaim "diminishing marginal returns!". If you do this for a while and then finally address the most significant issue, you may have a revelatory experience and exclaim "ACCELERATED returns!". There’s truth to both sides. But like I said before, I feel the hand of "diminished returns" is overplayed online - so what are we supposed to do, give up and try to force enjoyment of diminished system performance? That's too lazy and passive for how I prefer to approach this hobby.
The "diminishing marginal utility" law is Economics 101, where everything is grossly oversimplified so that it can work nicely with infantile mathematical models. The real world is much more nuanced and complex than that.