High Fidelity Cable replaces NPS 1260

It did seem a rather desperate business model, to have 60% sales regularly.  The first time you do a sale with that deep a discount you bring in a load of cash which can help short term cash flow issues. The problem is it’s like a drug and you soon become dependent on the deep discount sale, especially since customers know one will be coming soon and hold back spend until that time. So ultimately your margins are slashed as almost all sales are at the deep discount.  Second hand prices crash too, which lowers the brand value.    
 

Anytime I see these levels of discounts offered by a business repeatedly, it’s a warning that the company is in trouble. 

@duckworp

That’s exactly right. And customers get used to wanting that sort of discount permanently.

When I saw those 60% off sales I either thought they were cleaning house to release a new line of products or were in trouble. It turned out to be the latter.

It did not help that last year they changed the website over from an informational website to a shopify shopping cart. All the info, reviews, sales pitch was dumped for product cart listings. An ecommerce site is fine for cheaper items, but I do not think it would work with expensive high end products like HFC had. I suspect it hurt sales in the end.

But one thing I never see on audiogon is a huge amount of 2nd hand product, considering the success of the brand. People tend to keep their HFC cables, because they really perform at a higher level.

Agithos I don’t know how much more Rick can improve the q45st, excellent as it is already, Jessica told me the ideas of Rick on q45st is not yet completely there yet. I will be waiting.

Okay, I am in the DFW area on business and stopped by HF Cables and did speak to a person there.

First off Rick is not around and they are determining weather they are going to try to stay in business. Looking at the inside of this shop I would lean heavily towards NO.

The place is a wreck junk everywhere.

If I had an open order with this outfit I would be working on getting my money back through my Bank or CC company.

Sad but it is reality.