If high efficiency speakers are so darned good, why did the industry move away from them? So electronics makers could sell more expensive Power? Methinks not.
The industry moved away from higher efficiency because its expensive, when solid state power became available. Sometime during the 1960s it became obvious that transistors were substantially less expensive than tube power. So with the less expensive power came speakers that were less efficient because (no surprise here) the speaker manufacturers could make more money. As tube popularity waned, output transformers and the tubes themselves became progressively more expensive; meanwhile solid state power got cheaper.
But prior to all that, the industry moved away from field coil to permanent magnets, not because permanent magnets were better, but because they were cheaper as well! In a similar way, CDs were cheaper than LPs on both the record side and playback side.
Whenever you see movements like this, in audio traditionally its always been about increasing profit. There are things that fly in the face of this a bit, for example some manufacturers have learned how to reduce thermal compression in less efficient drivers by proper venting of the pole piece, allowing for greater cooling (although things like that can be applied to higher efficiency too...); IOW they are trying to improve the product rather than make more money on it. But that sort of thing is rare.