Obviously having an established company with a steady customer base is the key to survival, and there is no need to look for better management or innovation, when you have everything under control.
Just ask these companies:
Kodak
Sears
K-Mart
Radio Shack
General Motors
Blockbuster
Polaroid
Borders
Pan Am
Circuit City
FW Woolworth
SS Kresge
Kay-Bee Toys
Toys R Us
Tower Records
Pier 1 Imports
Hummer
American Motors
CIT Group (NYSE:CIT)
Enron Corp. ...
Conseco Inc. ...
MF Global. ...
Chrysler. ...
Thornburg Mortgage. ...
Pacific Gas and Electric Co. ...
Texaco.
Etcetera…..
And of course, the obsession to hold the line on costs may test them to the max with runaway inflation.