New Analog Technology???

The article is in Variety. It’s not directed towards audiophiles.  Sounds like something for the hipsters spinning vinyl because they think it’s cool. I don’t want to seem overly negative about it, but it just sounds like a load of bulls@hit.

According to these (2)  quotes from the article:

"new ultra-high-fidelity medium"

"newly developed discs that advance the art of recorded sound and mark the first breakthrough in analog sound reproduction in more than 70 years.”

Kinda says audiophile to me, but that's just me, I guess?

Sounds like a new player will be required.  Maybe the equivalent to an analog blu-ray?  Count me out if I can't play it on my existing turntable.

Reminds me of the prelaunch hype that surrounded the Segway.

How did that turn out?

One thing I will guarantee is that whatever it is, it will cost a small fortune.

actually sounds a LOT like laserdisk....