They’re just lacquers. The only difference that I can sus out is that the lacquer is applied to an aluminum disc vs lacquer all the way through. In other words, it’s more of a hybrid than something new.

@gregdude

Actually regular lacquers are in fact an aluminum disc that is coated with lacquer; there are no lacquers made that don’t have the aluminum disk inside. The Appollodisk plant burned down a few years ago and is looking like it won’t get rebuilt so now the only source of product like this comes from a guy in his late 80s working out of a garage in Japan.

@atmasphere thank you sir. I wasn't totally sure about lacquer composition. Only that these weren't "new" 

I'm pressed to imagine a new "protocol" for an analog recording on a surface. That's more of a digital domain concept.  I suppose there could be some shocking new advance in the recording circuitry, though that doesn't seem too likely.  Aluminum, especially are harder alloy, would possibly allow more precise "peaks and valleys" to be cut into the sides of the groove which with the proper equip could increase resolution.  I'm not ready to start smearing their reputations until I understand more about their idea.  I'm stupid, but not that stupid.