Ignorance in audio thread promoted by SOME gear or tweaks sellers is there to sell upgrade without end...Customers believe it...
Yes, this is the tried and tested sales method that has caught out many many people.
I should know, I was one of them.
As you say, experimenting with positioning, room tuning and vibration control is a more reliable way forward.
Even in my situation where I have little choice but to keep the speakers within 8 inches of the front wall, a little experimenting with height and isolation has helped considerably.
One particular tweak that worked for me was to experiment with the tightness of the screws that hold the bass driver in place.
In the end I preferred 'finger tight' as opposed to going any further.