What's with all the new colored vinyl?


I'm comfortable with traditional things; they're usually the way they are for a good reason. Underwear should be white and vinyl should be black. I have to say I am not a fan of all the new colored records, especially clear and the color-splashed ones. I find them distracting and its hard to see dust and contaminants from my old eyes. Are the any advantages to them, besides marketing them as "rare editions" , that I am missing?

aewarren

They look pretty nice on acrylic platters though.

So why not have some to please the eye also?

It's not new. I have records from the late 50s that are translucent red. Sound great. 

The Vinyl Me Please (VMP) label does most of its’ reissues in colored PVC, and has many of them pressed at QRP (Quality Record Pressings), Chad Kassem’s in-house Analogue Productions plant. When Doug Sax of The Mastering Lab fame passed away, Kassem bought all The Labs equipment and had it shipped to QRP, where it is now used to make LP’s as good as the world has ever seen and heard.

On their way to me as I type this are two titles from the recent Record Store Day event, both pressed on colored PVC: The Everly Brothers collection entitled Hey Doll Baby, and the Del Shannon album Rock On!, produced by Jeff Lynne and Mike Campbell. Both titles appeal to older buyers, so why it was decided to press them in color mystifies me.