@sns
+1
To me the real key to longevity is performance. Sure, there is nostalgia, or cachet. Take for instance the wrist watch. As a child… young adult… adult I saw the Rolex the mark of a successful man. I had lusted after one since a kid. So ten or fifteen years ago I was in a work position that it would have been appropriate to wear such a accoutrement. My experience with luxury stuff was that in addition to being a work of art… they were functionally far superior… I mean… high end, fountain pens, audio gear, cars.. etc. You get superior performance AND great aesthetics. My Lexus was a tremendous surprise, it exceeded my expectations in performance in every way… it was a bargain. That is the definition of luxury stuff to me… expensive, but a bargain.
So I bought a Tag Heuer as a tip toe in before I spent $10- 15K on a Rolex. I was shocked at its poor time keeping performance. Plus or minus a couple seconds a day. I got it fixed by the manufacturer to keep time to a second a day. That is good for a mechanical Rolex or Tag. I was practically living in Japan. There can be two trains within 1 minute… you need to know the exact time… not some generality. I don’t want to be spending all sorts of tie fiddling with my $15K watch. How is that luxury? I was really disappointed and disillusioned.I want back to the drawing board.
So after lots of research I found the Seiko Astron for a few thousand. Beautiful, but accurate within 1/10,000 of a second for 10,000 years, solar powered, and automatically changed time zones where you walked off the plane. Absolutely no question I was getting on the right train. Now, that is a luxury good! It doesn’t have the gold and recognition… but it is superior in performance and looks great.
My point is that when a good looses its performance edge… it’s appeal becomes all nostalgic… which will appeal to a hugely smaller population. so, as digital gets the sonic edge in all cost categories the renaissance will be over. Sure, there will be folks that continue to love it… but the audience will drop to tiny.