I made the conscious decision to build my own cables vs. buy cables - both speaker cables and interconnects. I have no interest in spending $$$ for marketing and sales costs for a product that, in general, I can make myself. Again, that’s my personal choice and it could mean absolutely nothing to you.
I currently use pairs of Duelund Oil-coated cotton covered OCC copper for each side of each speaker connection - twisted to reduce noise impact. On the amp end it’s bare wire, on the speaker side it’s tube connectors. I also use cardboard tents to get them off the floor, but that’s it.
I can’t imagine much better performance with more financial investment - certainly not better value.