How Do I Choose A Phono Preamp

Gain 70-74db, is that too much? You can check Whest Audio Two.2 and Three Signature, Parasound JC3+, Gold Note PH-10, all with balanced outputs.

I had the Hana ML and now the Umami Red. I upgraded from an SPL Phonos to the Modwright PH9.0X and it is stunningly good as is but add some NOS tubes for a real treat.

I am surprised at different peoples criteria. Mine has been:

1: Sound Quality

2: Cost

So, for many many years I had wished my current Phono Stage had a second input. I owned ARC for decades from PH2, PH2SE, PH3… PH8… Ref 3. Finally Audio Research added a second input… the REF. I think I hooked up my old AR turntable for a couple days and unplugged it. Why did I want to plug in a second grossly inferior table? 
 

At least for me, it is about sound quality. That is it.

At least for me, it is about sound quality. That is it

Agreed, but with limited funds, how is this done?

The only way that I can see is to buy and sell, but I can't afford this approach.  So, looking at features, reviews and recommendations seems to be what is left.  Also, the MC stage of my integrated is good, so looking for a product worth the upgrade.

I am surprised at different peoples criteria. Mine has been:

 

1: Sound Quality

And how do you quantify that?
or is it subjective?

If it is subjective then it gets difficult to hear them all, or buy them all.
How do you propose that is accomplished?