I personally find those that unapologetically produce lowest-common-denominator schlock with no pretense less offensive than those who do the same but endeavor to (and unfortunately succeed at) convincing the public they are “serious artists.”
I consider the likes of, say, Justin Bieber (music) and Michael Bay (film) less offensive than the likes of say, Jon Batiste or James Gunn.
Bieber and Bay tell you what they are, and then show you they indeed are that thing. At least they’re honest and unpretentious. A wolf in wolf’s clothing.
Batiste makes insipid, formulaic music, delivered with his trademark smile and “joyfulness” that panders to the lowest-common-denominator music fan. James Gunn makes movies based off of comic books (no further description needed). Wolves in sheep’s clothing.
If they were honest, I wouldn’t really care either way. But Baptiste loads his music and image with hollow and vapid signifiers like, “freedom,” somehow getting shoehorned into the arena of “socially conscious artists.” James Gunn refuses to acknowledge that comic book movies, under no circumstances, can be considered “art” in the same way Bergman, Fellini, Scorsese etc. can. Instead, he publicly bristles at an innocuous, uncontroversial statement by Scorsese, tries to convince us that these comic book movies are, “cinema.” If he wants to make comic book movies, it’s a free country. I would hope then that such a person would have the self-awareness, maturity, and lack of pretension to accept this choice for what it is: profit-driven, not art-driven. No more, no less.
Take this lyric from Batiste’s 2021 song “I NEED YOU, the 2nd single off his 2022 Album of the Year Grammy-winning album, “WE ARE:”
”In this world with a lot of problems/All we need is a little loving”
There you have it, folks. All the moral courage, artistic bravery, poetic brilliance and subversive energy of an episode of “The Lawerence Welk Show.”
This is the one that gets me, from the same song:
”We working overtime / don’t need another million / you got that goldmine / I love the way you’re livin’ / ‘cause you’re so genuine”
How “genuine” was Mr. Batiste, how devoid of “need for another million” was he when he co-opted Billy Ocean to carry the water for Amazon Prime in his brand new commercial he just filmed? A real social justice warrior. Earning more millions to be a shill for one of the least just corporations in the world.