You make some good points. $125 is a lot of money for a 12-inch album sleeve and the cachet of the vinyl experience. I phrase it that way because:
What other features of this product would benefit the consumer should the sound be comparable (or inferior) to a digital copy, since the source is digital from the get-go?
People like what they like, and can spend their money however they see fit. I’m not sure it is fair to smear MoFi as some dishonest company. Had they explicitly stated their products were purely analog then, sure, this charge would be valid.
It is worth pondering as an audio person the cost/benefit ratio of many vinyl purchases. Analog is great. Sometimes we just want an album on vinyl, and may be fine with a $30 vinyl copy that was sourced from digital. I think it’s fair to say, “my willingness to spend a high premium for a particular album is based on having a purely analog experience.” For me, personally, this is why I pay the big bucks for certain albums because it will be inherently different (and perhaps notably superior) to its digital counterpart.