These were released on B&O’s 90th anniversary in 2015.

Don’t know why your article from 2022 sounds like they were just released.

https://www.stereophile.com/content/bang-olufsen-beolab-90-loudspeaker

Easily in the top 1 of most ugly speakers I have seen.

It might sound Awesome, but I would have to turn my back on it. Could be a new trend ....

I believe the motif is called Danish Modern.  Being neither Danish nor modern I am under qualified to comment their esthetics.

But, B&O has designed some of the most beautiful pieces ever created to play music.  I have a couple of non-functionial Beocenters in my storage loft that I’ve considered hanging on the walls of my listening room as wall art.

I’m rushing out to get two pairs for my quadraphonic setup.😁

luxury = marketing to idiots.  It's selling the sizzle with no steak.  It's been around a long time.