How Important Are System Cable Upgrades and Where to Start?

@lalitk is pointing you down the correct path. This journey will take time.

I think it depends on where you are and your timeframe. If your system is all brand new in a new location… that is one thing, if you have an existing system… something else.

I do a system upgrade every 5 - 10 years. I change speakers typically every 10 - 15 years. So, I start with components. I would never start with interconnects or cables… this stuff is highly component / system dependent. I upgrade to the very best and compatible components and listen a lot. Get to know the sound of my upgraded system. Definitely take your time. Nuances mater. 

You have a great power conditioner. I can’t remember if you put in direct lines. These always help… so, whenever you get around to it.

Then, if speakers are new… speaker cables (these can be huge if you have significantly changed your system.. Then power cord for amp. Then interconnects, then the rest of the power cords. At this point your system should be performing really well and time for detailed room treatments.

I would never do components last… it can negate all the work you just did.

“I would never do components last… it can negate all the work you just did.”
@ghdprentice 

I hear you but I hope you’re not suggesting to upgrade components outright without maximizing the potential of existing components?  

@lalitk 

I have always started from a stable and optimized system. Well, since 1980. As advice to the OP… optimize your system first… yes. As general advice no. It all depends on where you are. 

I think that if you really like the way your system sounds, you can try upgrading cables to bring out your system’s full potential, which expensive cables may or may not do. If you are not fully satisfied with your sound, I would go for new speakers or boxes until I got it to where I liked what I was hearing. As far as cables go, I found that speaker cables made the most dramatic difference.