@djones51 Thanks for expanding on your comments.
My experience with both absorption and diffusion massively changed the sound of my room. I'm presently in a space with a 6.5 foot ceiling, and putting absorption on the ceiling was a game changer in terms of dealing with very harsh highs. I do have an unusually low ceiling, but I think it's true that unless one has ceilings over 9 or 10 feet (with the average, mid-field listening distance), ceiling bounce is a thing that really induces first-reflection problems. If that's right, then Darko's final piece of advice -- to at least do something about one's ceiling -- seems uncontestable.
I know that all of this advice is dependent on the many specific factors involved. For my own part, I measured with REW's impulse graphs among others, and even used the "string method" to narrow down where the first and distal reflections were coming from. Then, I treated those areas. The result is a much wider, deeper, and articulate soundstage. People who come over to listen are usually amazed at what they hear, given the visual cues of the space.