The 1st thing I would do is to purchase the Robert Harley book 'Complete Guide to High End Audio'. Read chapters concerning choosing a system, allocation of funds, how to become a better listener, system setup and room acoustics prior to those dealing with components.
Think through where you see your system going regarding digital vs. vinyl source. You may wish to improve one source at a time. With digital you have access to a vast store of music at much less cost than vinyl.
Think through your take on how your existing system is playing into your room to better identify what improvements you wish to make.
Ask yourself what funds over the 10K you now have you might be willing to spend on your system over the next couple years. Allows direction on expenditure.
Well, all I have for now. Hope to hear back on your journey. Good luck.