How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

I read this entire thread and didn't see what I saw as the transition so I will offer this:

- By the mid-to-late 70s rock became ponderous. Longer songs full of exposition and solos that were just indulgent, not necessarily a critical part of the work.

- The rise of new recording techniques (including digital) and electronic versions of instruments (sythesizers, keytars, etc) created new sounds that weren't adopted readily by the old guard rock bands

- MTV was a huge game changer. Their need tor content drove them to pick up bands which saw value in telling visual stories with their music. Video was already a bigger thing in Britain and Europe than it was in the U.S. so a lot of bands from those countries were picked up when otherwise they might have languished, unheard by Americans.

- Bands on MTV challenged the assumptions of many listeners. Much more danceable music than your average AOR band deep cut. Musicians who weren't afraid to incorporate outside influences, like The Selecter and Joe Jackson. Think what you will of the appearance of the musicians in Adam Ant's band or in Culture Club or Flock of Seagulls but they made great danceable music despite their "non-standard" appearance and ambiguous genders. The Bangles and Go-Gos proved women could rock without having to all wear the same dresses and hairstyles.

To me, the music of the 80s was a breath of cold fresh air in an airless landscape stifled by AOR album cuts and disco's 80 Hz bass thump. Certainly there were hits which were not to be taken seriously ("Shiny Shiny" anyone?). But every "decade" had those. 80s music brought back forgotten elements of rock like danceability and predecessor genres like skiffle and rockabilly. I was a serious student of popular music in the 70s but the 80s made me sit up and take notice.

The '80s were bad, really bad, but I did manage to buy some decent music.

From the '90s to now I haven't bought anything except re-issues because it's all trash.

Last good "new" band I heard was the Old Crow Medicine Show.

One factor in the change between 1970’s music and 1980’s music comes down to a change in generational priorities of the listeners.

A teacher-councillor that I knew said to me, in the 1980’s, “You don’t understand. They aren’t like your generation; that’s all gone. They don’t have that spirit of individualism or free thinking or rebellion. They come to me for advice and ask, ‘What’s the job that’ll make me the most money?’”