Vinyl goes green!

interesting, thanks for posting, time will tell.

'cost more'?

anything that costs more negates it's advantage if people have to work extra time to make the extra money, burning lights, running ac, ...... it takes a long time to balance these factors

Biological products have a serious habit of degrading over time. It is highly unlikely that they will be able to match the long term durability of PVC even if they can match the sound quality. Getting the industry to switch from something they are so comfortable with would also be a problem. Records, even in their hay day were not near the largest use of PVC. Now they might represent less than 1%. Think plumbing. If you want to make a real contribution to the planet's health think Molten Sodium Nuclear Reactors. 

According to the video the new formulation has SQ that is "just about high as vinyl, maybe 95%."

That is not good enough for me.