No, bits are not just bits, however, the OPs premise is flawed.
Digital is much easier, more productive, and more affordable to do well these days than vinyl. Digital done right/well (readily available out of the can these days)is the bees knees. Vinyl has some unique benefits, mostly due to the beefed up physical packaging often provided for a cost these days, but is a flawed though enduring century old technology at its core. Also, regardless of how physically delivered, digital mastering of recordings rules.
This is bad news for some who traditionally bank on selling costly esoteric tweaks to home consumers for a living. Not a business I would want to be in these days.
It’s not hard to buy very good digital gear out of the can that will thrill most people including most audio enthusiasts (save perhaps a few hardcore "audiophiles" who can never take a break from trying to forge ahead) for reasonable cost. You just have to make educated and practical purchase decisions, then still get the setup right (as always). No need to over-think or over-complicate things..which is good news for all!
Those digital related tweaks mentioned are not slam dunks as indicated.....some may help in some cases but the overall value for most is minimal, although some always seeking to try and do one better may still feel inclined to dabble and strike gold....but only if they really know what they are doing......not if they have to rely on sellers to tell them what they should buy.