Why not?


I have always wondered why if better cables produce better sound, as appears to be the consensus, I am not aware of any manufacturer that provides an aftermarket quality power cable with their product. If I am wrong please tell me. There may be instances I am not familiar with.

Wouldn't they be in the best position to test or design the optimum cable for their component? Wouldn't it be a great marketing angle to say to the customer does not need to worry or fret about selecting this expensive accessory.

"We know these cables show off our component to best effect and there is not question of listener bias or self interested market hype. We offer you the best cable to use with our components." 

They could make it optional if they wanted to remain price competitive. This same thinking applies to interconnects, especially with manufacturers who make multiple interconnected components. I pose these questions in all sincerity, not particularly wishing to stir the cable controversy pot. But because it is precisely the absence of this practice that most makes me doubt the objective superiority of the whole cable enterprise.

Mostly I would like to know if I am wrong and there are some examples of manufacturers who either include, offer or recommend specific power, interconnect and speaker cable for their products. Thanks community members for offering a place to ask this question that keeps gnawing at me.

Ag insider logo xs@2xbruce19

This question has been answered multiple times. The simple answer is: Why would they? Just because a customer wants a certain amp or preamp doesn't mean that they consider the manufacturer a specialist in power cord design, and they usually want to experiment with different brands that they have read about or been given a recommendation for. 

Manufacturers of high end gear are well aware of this, so they supply perfectly adequate power cords, and leave it to the buyer to decide whether or not to use them.

 

Good question. I have pondered it off and on. But, do not know of any companies doing it. A number of speaker manufacturers use wire internally made by high end manufacturers. But I haven’t seen it go further.
 

Maybe the “best” varies so much from system to system it is difficult game? But, I will say that clearly Audio Research products have a large synergy with other brands Audio Research components… so, they could theoretically follow that paradym and make or recommend the ideal cord to achieve their “best” sound among ARC only components… with a chosen speaker. 

@roxy54 Respectfully, that is really not much of an answer. If someone thinks a company is competent enough to design a box they want surely they would be competent enough to choose a wire to connect it to anther box. Further I do feel there would be a distinct marketing opportunity for a manufacturer doing so. Are you saying they believe the stock cord they supply is as good as any other? Because that is the message they seem to be sending from my viewpoint.