Why not?


I have always wondered why if better cables produce better sound, as appears to be the consensus, I am not aware of any manufacturer that provides an aftermarket quality power cable with their product. If I am wrong please tell me. There may be instances I am not familiar with.

Wouldn't they be in the best position to test or design the optimum cable for their component? Wouldn't it be a great marketing angle to say to the customer does not need to worry or fret about selecting this expensive accessory.

"We know these cables show off our component to best effect and there is not question of listener bias or self interested market hype. We offer you the best cable to use with our components." 

They could make it optional if they wanted to remain price competitive. This same thinking applies to interconnects, especially with manufacturers who make multiple interconnected components. I pose these questions in all sincerity, not particularly wishing to stir the cable controversy pot. But because it is precisely the absence of this practice that most makes me doubt the objective superiority of the whole cable enterprise.

Mostly I would like to know if I am wrong and there are some examples of manufacturers who either include, offer or recommend specific power, interconnect and speaker cable for their products. Thanks community members for offering a place to ask this question that keeps gnawing at me.

Ag insider logo xs@2xbruce19

@bruce19 ,

I don't see it as the way you interpret what it is that I said. My meaning is that we all  hear differently and because of that, we're all going to favor one cable over another and that the manufacturers know this by now.

To use your metaphor of "because god made it that way" presupposes that there is no other way to see hear it which brings us back, full circle, to the manufacturer knowing what's best and their suppling of the cable. I don't see it that way.

But hey, it's a free country. 😄

All the best,
Nonoise

For the same reason GM doesn't make tires. They instead partner with Michelin and try to sell you the recommended tires through a back door. GM does cars and they leave it at that. Your are asking a question from a marketing point of view that has a marketing driven answer.

For the same reason GM doesn't make tires. They instead partner with Michelin and try to sell you the recommended tires through a back door. GM does cars and they leave it at that. Your are asking a question from a marketing point of view that has a marketing driven answer.

It is probably closer to what brand of fuel that goes into the tank.
It is not like fuel derived from a T-Rex is better than Brontosaurus, or swamp, based fuel.

Think about how much time effort and money goes into r&d for a single product. Then you have to market the heck out of it to try and find market share in an extremely crowded field. Then you have to manufacture it at a price to make your spread to keep your company profitable and sustainable. After all of this why would you hitch your wagon to another company that could one tear you down with an inferior product, or two overshadow all your hard work. You can buy an after market power cord for $10 or $100,000 where would you start?

Think about how much time effort and money goes into r&d for a single product.

What R&D?

Most of these cables have no measurements, and more like R&D derived from a creative writing course.