The values of corporations in the 60’s were little different than those of today. You only have to look at the greed of Eisenhower’s military-industrial complex during Vietnam. Nothing’s new.
Sorry, Mr. Musturd, but I don’t see "endless exploitation" of The Beatles for money, nor do believe that the surviving Beatles have or would permit it. They seem to still have a hand in how their legacy is handled, and if cutting-edge can continue to add something to their music, I believe they are all in. After all, the fulfillment of their music’s potential happened in the studio.
Scratch that. Never mind the sorry part.
Would you argue that Free As a Bird was motivated by exploitation?
God knows greed is abundant. That doesn’t mean that it’s universal. Life isn’t the black and white of Revolver, it’s the color of Sgt. Pepper’s.