Thank you for the well thought out reply. We chose the dual horn combination as it actually has been done in the past with front loaded horns. Due to the smaller cabinet size we need to employ a backloaded (quarter wave) design.
Audio shows require a significant cash outlay. From our experience at local audio shows we get a lot of tire kickers but little purchases. We are a small company and not geared towards 5 figure outlays.
Youtube auditions...now that’s a crazy subject that we avoided for several years due to the inherent limitations as mentioned above. After being asked multiple times to "Post a video... that’s how I buy my components" we started to make videos with the best recording equipment we could afford. Yes, it’s a flawed concept, yes it’s all we can do to provide a comparison between our models. It is not designed for critical evaluation although there is a website that reviews mics that way, as does a major audio retailer selling speakers.
Internet influencers can be bought at fiverr.com for under $100 a pop to review any product with a custom designed glowing review. Totally invalid way to get an objective assessment of a product.
Our affiliate program is only designed to get the products in local homes or shops so you may hear them.
Our business model includes reviews from actual buyers.
Our marketing model employs word of mouth and organic referrals for Google placement. Research has shown that word of mouth is 65% more effective than advertising regarding sales: from semrush.com -
General Word-of-Mouth Statistics
- 23% of people talk about their favorite products with friends and family every day.
- Furthermore, 78% of people rave about their favorite recent experiences to people they know at least once per week.
- 90% of people are much more likely to trust a recommended brand (even from strangers).
- 88% of people had the highest level of trust in a brand when a friend or family member recommended it.
- Out of the top five popular ways to recommend a business, word-of-mouth comes first, followed by Facebook, Google, and Twitter.
- 26% of people will completely avoid a brand if their friend or family tells a negative story about their experience.
- 21% of people will lose trust in a brand, whether they’ve been a customer or not, because of bad word-of-mouth.