A New MC to Catch One's Attention


The Link is showing a most recent Cartridge on offer from Audio Technica.

From what I see in the sales spiel, there are a good line up of what would be Ticked Boxes to get the model noticed.

There seems to be plenty on offer to get one's attention.

 

 

128x128pindac

The Link has been used for the info' I have looked at on the EXIUM AM Material.

 

I think I would rather have the ART1000 with its butterfly wing coil.  

I was super happy when the ART9 was a $1K cartridge, actually $950.  

Now they are $1500 bucks and the next lowest price model is the 33sa @ $769.  

Quite a big gap.  

As stated earlier in the thread, there is an exchange programme in place.

Does this mean there are 60 Assembled Cart's in Storage or enough Parts in storage to replace 60 Cart's.

I suspect the catalogue of stored parts, or parts that will need to be readily available is limited to the Carts Visibly seen moving parts as they are the most fragile and vulnerable to incurring a premature damage or need an exchange resulting from wear and tear from usage. Other Moving Parts that are concealed will most likely have spares as these are able to be damaged at the same time another damage has occurred. 

It would be hard to believe all Parts in use are unique, there is a strong possibility there are a Part or Two, that are utilised in an earlier generation of Cart'.

The asking price might reflect that there will only ever be 60 Cart's using certain Technologies and Parts allocated to this design, so the reserve of materials to keep the Cart' in operation for a customer is reflected in the asking price and follow up refurb pricing.

Alternatively, as suggested previously, there could be a New Cart' on the Horizon using a selection of the Technologies produced as a Trickle Down to a lesser model.

This would certainly help with keeping the necessary parts to carry out a refurb in a continued production. 

Hypothetically, the MC2022 is not a One of Used Cart' it is expected to to returned for a refurb, due to its rarity and hopefully sonic capability.

Using a standardised equation, it will come in close to a $9 per Album replay Cart'.

If a Refurb' is to cost $5000???, the cost per replay will come in at approx' £7 per Album relay using $14k @ 2000hrs

Does a Person go for round Three of a Refurb' at again approx' $5K where the cost per replay is at approx' $6.30c, using $19K @ 3000hrs.

Whichever the method used to extend the usage of the Cart', there does seem to be a substantial cost per replay belonging to this Cart'.   

As stated previously, It is a Sacrificial Device, offered as a luxurious item, where 60 are available to satisfy an indulgence.

A set of wheels and Tyres for a performance Spec' Vehicle, are in their own right a sacrificial item and can easily get close to this type of price. As it is for a Car the purchase will be better accepted by the masses, and certainly not thought of as being too ludicrous to consider, as it is a Bloody Good Talking Point at the Golf Course Club House.

Try this out, I've just put a 10K set of Wheels and Boots on the Brabus Merc, vs,I've just put a 9K Cartridge on my Turntables SAT Tonearm

 

 

If one has a table/system setup that would exploit the AT2022, then I don't see the big deal on MSRP.

Assuming it's in line with how the ART series performs-above their price point, then it should play with the hyper carts well above $10K+

Most hobbies/passions are wallet draining.

Pindac, this is Audio Technica. And the limited edition bit is called marketing. If there is demand for more than 60, they can make more than 60, I’m sure. But instead they’ll have another new flagship model by then.