Has new music gone down the tubes?


The demand for "old" music grew 14% in the first half of 2022 while the demand for new music dropped 1.4%. In the streaming world "old" music represents 72% of the market. Why does new music seem to be so bad compared to old/classic music?

I go though youtube sometimes and kids post videos of the first time they hear classics like the beatles, bob dylan, whatever and inevitable jaws drop. The music companies keep rereleasing old albums in new formats. Is it because todays artists just can’t "git er done"?

U.S. Music Catalog vs. Current Consumption

 

kota1

The Well is dry! Among the world-wide 15 - 25 year olds the most popular music is rap/hip hop - and has been so for several decades. All that’s needed is a beat box and a mike. No knowledge of music theory or instrumental skill required! The dominance of rap/hip hop coincides with the popularity of computer gaming.

Sam Kinison used to say that they invented rock for people that can't sing but could play instruments and rap was for people that can't sing or play an instrument.

Remember there was a period of stagnation in pop music between the initial burst of rock n roll and the Beatles, so all is not lost. When the Beatles and the 60s in general hit, the people running the record labels had no idea what to think, so they signed everyone they could and allowed them 2 or 3 albums to develop.

That doesn’t happen anymore. The labels have been honing their "expertise" in what makes a hit record since the sixties and they are really not willing to take a chance on someone. So, creativity is stifled and most music becomes more formulaic, the music that is released by record labels anyway.

There is still a lot of good music being made by younger people, though. It’s just not getting the promotion it deserves from the labels or the rest of the industry. They prefer to go with their trusty formula. There is a lot of good music being made, you just have to look a little harder, although streaming can do a lot of the work for you.

The 60s and 70s were a period of exceptional creativity, though, and a lot of good music was made then. It will happen again, who knows when.

 

There’s still a lot of new music being produced. From Ringo Star to Taylor Swift to My new favorite, Stone Rebel. I don’t know what genre of music you listen to, but even in Jazz there are current artists making new albums. Another favorite is Gregory Tardy. The guys 56 and has at least a dozen albums out. Blues has a bunch as well.