Individuals use usb because it has best SQ vs other inputs/outputs available to them. I've observed many trying coax, AES/EBU, I2S inputs on dac, finding them inferior and returning to usb.
I don't know that the channel itself necessarily makes that much difference, to my ears. What makes a SQ difference, to me, is the various DSP options I can get (or cannot get) via one channel or another. I need a USB connection to a Macintosh computer in order to run BAACH4Mac (a spatial audio processor). I need a USB connection to a Mac, or to a dedicated music server (with an ultraRendu in the middle), to run HQPlayer (which offers many filtering and upsampling options). If I want multi-room playback, I cannot run either of those processes, so in that case I use ethernet (or, in the past, coax or RCA analog). If I want to play TV sound through my HiFi, I need Toslink (because my system does not have a complete HDMI ARC path from HiFi to TV and back).
IOW, functional requirements (as well as SQ) dictate the choice of streaming signal path, for me. I've had at least 4 different streaming pathways in my system. These include the Bluesound Node 2i (which FWIW has one of the worst ASR measurements for a device of its kind) and also a Matrix Element X (which FWIW has one of the best ASR measurements for a device of its kind). I haven't noticed enough SQ difference among those paths, per se, to override the functional differences. And without going to a ~$30K T+A streamer/DAC (one that supports the NAA protocol), I doubt any of them delivers enough SQ improvement to justify doing without HQ Player (or BAACH4Mac). Which I'd like to do, just to simplify the chain. But I'm skeptical that a change of streamers alone can make my soundstage sound about 50% wider, as BACCH4Mac can for some content.