Direct to consumer and retail

You didn't actually believe buying a product directly from a manufacturer that also sells thru retailers would be less?

If so, you've got some learnin to do.

I was surprised to see SVS subs being sold in Best Buy/Magnolia.  Not sure how that works as a business model and seems unnecessary.  

@soix A friend of mine is a BB/Mag install supervisor. She says the majority of their installs are "S3" -- soundbars, satellites, and subs. Klipsch and SVS are their biggest sub sellers. 

If you don't have a local dealer, some manufacturers will let you buy directly from them, and give you a discount.