Most of us don’t have fully dedicated "man cave" rooms so aesthetics are still a factor. Speakers become essentially a piece of furniture, and I’m going to be looking at those speakers while listening for years. It counts if what I’m looking at is ugly or not. There are too many nice looking (IMO) speakers that sound good to compromise on looks (for me).
I mean...anyone can wear track pants in public if for them it’s "all about being comfortable." But...some of us have standards ;-)