I realized that I buy most of my HiFi equipment based on the designers/ manufacturers philosophy.....Example: Nelson Pass,Pass Labs "First Watt"....Jason at Schiit,......David Haffler with Dynaco......Richard Schram/John Curl, Parasound...Etc... These designers/owners/manufacturers have a deep philosophy about the direction of their designs and their products
Well, this certainly is intentional. Vendors all want you to feel a certain connection to the brand. I mean, that's the entire purpose of branding. To sell you an idea on a name or symbol which you want to associate yourself with due to ..... whatever.
It is akin to being part of a community or tribe. Not quite a family. That feeling you get when you show up to an antique store and there's 8 other cars just like yours outside. Your tribe awaits you.
Nothing wrong with it, per se. I get the need to believe in a brand or designer.