You know when you are dealing with a BS company....

tomaswv et al: I am NOT arguing or questioning the quality of the product.

But this (and similar examples) just shows how STUPID American consumers are (otherwise marketing departments, advertising companies, political parties, interest groups would NOT do it). We have ENTIRELY lost our ability to turn our brain on when reading, seeing or hearing.

The shear amount of BS that we are fed on a daily basis (bad) and SWALLOW without PUKING (WORSE) is mind-boggling.

I will now take the pill that makes me 16% happier, and drink my special java that lowers the bad vibes by 8% (one cup) or 12% (two cups). 

mceljp: "The % improvements are just approximations with the intent of giving customers an idea for what to expect."

==> That IS the problem. How can a serious company make such a statement? 

PERCENT OF WHAT !!!!

If they would write "itsibitsy improvement", I could tolerate.

Or "Our cables sound somewhat better than (what?)". "If you use more of our cables, the sound will improve somewhat more". 

"Our cables give your sound systems WINGS". 

@bigtwin

"What is the sense in a MSRP if you are always offering the product at 35% - 55% off? Don’t tell me your cable is worth $1000 when you never sell it for more than $650? "

Yes, I am not impressed when this happens. It my memory serves me correctly from my former entrepreneural days, the FTC does attach some rules to "sale" or "free" items to avoid fraud. The product/service must be presented for some (defined) period of time at the "regular" price before they can legally claim that it is discounted. The period of time escapes me, but I’m sure there are some here who can provide a qualified response. That being said, an item cannot be presented as perpectually "on sale". Reminds me of those fireworks stands that on Day One open with "Buy One, Get Two FREE" offers.

thecarpathian think about it: 15% improve of WHAT? How do you DOCUMENT the improvement? How do you MEASURE the improvement. What UNITS are used to measure? What INSTRUMENT or TOOL is used to measure. 

In Kindergarden, they may tolerate "this sound yummi, but this cable sound more yummi" (and that would even be a hard to dispruve statement), and saying this calbe sound "15-2-% more yummi" is BS. And companies who public BS are BS Companies. Which in turn makes ME at least think about how BSy such companies' products are. Unless of course I can buy the product by paying with an amount  "15-20% more than a lot" in an undisclosed currency. 

This thread will be deleted soon as Morrow is an advertiser here. Really doesn’t matter what anyone here thinks of their marketing. It is working look at this thread.

15% better than the lamp chord you are using? 
 

listen I am a Zavfino guy and could care less about the Morrow product just find it distasteful when attacks are made on companies by people who just read ad copy and never tried the product. 
 

The ad says 15% better than lower tier products in their line. Again can you prove this is a false claim? If not you are making slanderous statements.