You know when you are dealing with a BS company....
...when you read statements like this:
"You can expect a 15% to 20% improvement in sound for each level as you move up the line. The improvements are in soundstage, resolution, realism, musical presentation, impact, etc."
Me: yeah, the humidity in my room changed from 44 to 45% yesterday, and I immidiately noticed that the realism dropped by 3.4%, yet the musical presentation actually WENT UP by 8.3%. I was able to compensate by turning the lights on in the kitchen and changed my socks. Puh, that was close.
mceljp: "The % improvements are just approximations with the intent of giving customers an idea for what to expect." ==> That IS the problem. How can a serious company make such a statement? PERCENT OF WHAT !!!! If they would write "itsibitsy improvement", I could tolerate. Or "Our cables sound somewhat better than (what?)". "If you use more of our cables, the sound will improve somewhat more". "Our cables give your sound systems WINGS".
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"What is the sense in a MSRP if you are always offering the product at 35% - 55% off? Don’t tell me your cable is worth $1000 when you never sell it for more than $650? " Yes, I am not impressed when this happens. It my memory serves me correctly from my former entrepreneural days, the FTC does attach some rules to "sale" or "free" items to avoid fraud. The product/service must be presented for some (defined) period of time at the "regular" price before they can legally claim that it is discounted. The period of time escapes me, but I’m sure there are some here who can provide a qualified response. That being said, an item cannot be presented as perpectually "on sale". Reminds me of those fireworks stands that on Day One open with "Buy One, Get Two FREE" offers. |
thecarpathian think about it: 15% improve of WHAT? How do you DOCUMENT the improvement? How do you MEASURE the improvement. What UNITS are used to measure? What INSTRUMENT or TOOL is used to measure.In Kindergarden, they may tolerate "this sound yummi, but this cable sound more yummi" (and that would even be a hard to dispruve statement), and saying this calbe sound "15-2-% more yummi" is BS. And companies who public BS are BS Companies. Which in turn makes ME at least think about how BSy such companies' products are. Unless of course I can buy the product by paying with an amount "15-20% more than a lot" in an undisclosed currency. |
This thread will be deleted soon as Morrow is an advertiser here. Really doesn’t matter what anyone here thinks of their marketing. It is working look at this thread. 15% better than the lamp chord you are using? listen I am a Zavfino guy and could care less about the Morrow product just find it distasteful when attacks are made on companies by people who just read ad copy and never tried the product. The ad says 15% better than lower tier products in their line. Again can you prove this is a false claim? If not you are making slanderous statements. |
I have Morrow SP4 speaker cables. What sold me was the description of what goes into their cable design. It was straight forward, made very good sense to my engineering mind, and didn't try to impress with claims of secret magical marketing BS. Even their break in procedure described what I could expect and my experiance during break-in was consistent with what they said would happen. Cables are very neutral, flexible, inexpensive, and made well. Check their website and read the science behind their SSI design theory. J.Chip
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